2024 - 2025 Broadway Musical Logos:
Floyd Collins
I don't suppose it's fair to judge a show's key art for what it isn't, but when a show opens at Lincoln Center, I always hope that the great James McMullan will be doing the logo. Unfortunately, that is not the case with the revival of Floyd Collins, which opens tonight at the Vivian Beaumont.
Given the subject matter - the 1925 media bonanza surrounding the attempt to rescue cave explorer Floyd Collins who was trapped in the Sand Cave in Kentucky - the logo serves the needs of the production well enough. The color pallet does a good bit of the work here. The murky black surrounds the imagery, with a central bright white/yellow light at the center which darkens to an other-worldly glow. A beacon of light so to speak in a world of darkness. Here, it also calls to mind a literal spotlight.
The title in a simple font is reminiscent of the lettering used in turn-of-the century (20th) newspapers, large and eye-catching. In a vibrant orange and backed with a shadow-effect which further makes the title pop. The rest of the image tells the rest of the story: a simple man in overalls, sleeves rolled up - he's a working man, and like any spelunker with his salt, he's equipped with a bright lantern, held up in an aspect of vigilant exploration. That lamp, held up illuminates his way, and he looks up at what he can now see. He is making a significant self-discovery. Floyd Collins is finally seeing himself; here it is literally the title, in the show, it is a thematic revelation.
Simplicity can sometimes reveal a lot.
Grade: B+
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