Broadway Musical Logos:
2025-2026 Season:
Beaches
Sometimes, a show's logo hits all the right notes and still somehow missed the mark. Such is the case with the logo for Beaches.
It is attractive enough. Blue skies, sunny yellow,and of course, a sandy seaside beach serve a straightforward sans serif all caps font in a pleasant orange. the most creative aspects of it is that the distant shoreline is blurred as if in a memory, and sunbeams peek out between the letters. Even the tagline, "A Love Story About Friendship" doesn't quite pack the wallop I'm sure the producers think it might.
The horizontal version of the key art offers a bit more, but it really only means something significant if you are familiar with the film version. The two young girls with their back to us are dressed in outfits not unlike those worn by the child versions of characters made famous by Bette Midler and Barbara Hershey. On the left is the red flapper dress worn by perpetual entertainer Cee Cee Bloom (the child played famously by a young Mayim Bialik), while on the right we have the sweetly prim Bertie in a dress to proper for the beach and pink ribbon in her hair.
Obviously, we are supposed to make the connection that this childhood friendship endures. I wonder why, for example, they didn't have the older adult versions of these characters on the other side of the logo? A lifelong love story about friendship, right?
Like I said, this is fine for what it is, and I imagine they'll make a killing on canvas beach bags/totes with that simple design printed on it. That's not enough if you ask me. It could have been so much more.
Grade: C










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