Broadway Musical Logos:
2025-2026 Season:
TitanĂque
I always love it when a show's key art really reflects what the show is about and has a matching tone to the piece itself. As advertising, the public will really know what it is getting. As Broadway logo art, it gives those of us obsessed with such things plenty to chew on. Such is the case with the logo work for Titanique.
Everything about this says, "parody" and "fun," even if you do need some knowledge of the musical to fully get it. Once you know that woman is playing Celine Dion, you really get it. That smug, cocky grin is quintessential Celine. But lest you think this is a rehash of the blockbuster film as told by the Vegas entertainer that dominates the key art, you only need to look at two things. One, she is bursting through the iconic movie poster, with just enough Kate and Leo still in sight. And two, she's wearing a gold sequinned gown and holding a microphone. She did not book passage on the ill-fated love boat.
Then there are the two taglines. The top one addresses both the homage to the film and the identity of the woman to the left. And it is a cheeky play on words! And the second, more traditional tagline very effectively sends up that tradition and plays off the spray of a ship hitting an iceberg and the play on a jazzed up event. Has the word "splash" ever done that much work before?
Another iteration of this horizontal show art wisely plays up the names that they have assembled for this romp. Here again, it works in a twofold fashion. First, after its long off-Broadway run, theater goers in the know will want to know why they should spend Broadway level money on something they saw much cheaper last year. Second, and maybe more importantly, to grab the tourists (and to justify Broadway prices), they need famous names. Plus, the logo geek in me loves that they are in golden ovals, reminiscent of turn of the last century portraits.
Finally, the icing on the cake for me is the terrific choice of title font, slightly upgraded for its Main Stem sailing. Is it the rivets holding the letters together better than the real ship's bolts did? Is it the jaunty nod the Dion's French-ness with the accent over the second "i"? Or is it the fabulous gold the forces the letters into 3D? I'm going to say it's all three!
This is one clever piece of key art. I hope my maiden voyage on the Titanique is as enjoyable later this spring.
Grade: A+

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