Broadway Musical Logos:
2025-2026 Season:
The Rocky Horror Show
It's a shame when a beloved title like The Rocky Horror Show gets such uninspired treatment. It's even more of a shame when that title has so much potential to have really creative key art. I mean, let's be honest, Roundabout Theatre Company never really puts all that much effort into their show logos. Most call to mind early Word Art, and this is no exception.
I don't know that much about billing requirements, but in recent Broadway titular history, it seems that the classics get "re-titled" to include the author's name, i.e. Edward Albee's Three Tall Women and Athur Miller's All My Sons. But does this perennial flop deserve that kind of treatment? No disrespect to Mr. O'Brien, but with one show under his belt (and a flop at that), does he belong as part of the title? I'd say not. Perhaps it is just irony that I'm missing. At least I can understand having director Sam Pinkleton's name attached everywhere you see the logo. He is the current man of the quirky hour, what with Oh, Mary! still packing them in a few blocks away.
The title treatment, font-wise, is is no more than what one might expect. Blood red with drips on some of the letters, the most creative thing about the words is that they used a Word Art ripple effect on them. When the most interesting thing about the key art is the holey fishnet stockings back ground, you know something is seriously lacking. And even then, you'd need to know that the main character, Frank-N-Furter, wears fishnets for it to make sense.
There is something to be said, though, for the way the cast - when included with the logo - is pictured in a neon colorized series of head shots. I like that it makes them stand out and catches the eye. Otherwise, I probably wouldn't pay attention to it.
Grade: D-


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