2022 - 2023 Logos:
Dancin' and Parade
We've covered almost all of the logos of all the shows we have seen or will be seeing from this season. Today, we take a closer look at the show art from the last two musical revivals.
Bob Fosse's Dancin'
The color scheme of a deep blue against a black background is perfect, given the production's now-iconic finale, which features the title in giant letters, bathed in deep blue lighting. Just before that happens, each cast member takes a bow with their names in blue lights across the stage-wide black video screen. The title, in a bold font, also matches that moment in a way, but really the bold lettering is bold, just like Fosse's dance moves.
The top iteration of the full key art above is reminiscent of that curtain call, beautifully recreating signature Fosse poses, as the dancers do at the end. Just as wonderful, is how it spotlights the uniqueness of each individual, something not only well-deserved, but in keeping with the master's vision of his choreography. Another tenet of the style is the synchronicity of the whole company. The Playbill covers celebrate the cast as one, creating an array of Fosse signature arms, legs and hands. It's interesting to note that so far each month of the run a different dancer is featured in front. (Dear Playbill: Maybe you could sell each one...?)
I think the campaign perfectly captures the spirit of the production and the man behind the moves.
This show art is a little bit of an enigma, but in a good way. Though you need to see the show to fully (or at least get you started) understand the title. So a relatively plain, but bold title might temper expectations that this will be a breezy romp about a parade. The burnished gold color used on the title, as well as the metallic grey/silver used for the credits suggests a historic memorial, like maybe a plaque or statue. It also fits the color scheme of the rest of the image.
It is also a lovely tribute to the Franks, here forever memorialized in early 20th century garb, with an empty, yet monolithic factory - scene of the tragic events of the show. It also works to showcase the stars of the show, who are clearly a draw for audiences. Perhaps it works particularly well because it divorces both from their prior, iconic star turns in Dear Even Hansen and The Cher Show. In other words, Ben and Micaela fans, you aren't getting a rehash. You are getting grown-up, mature performances.
Side note: People Magazine ran some exclusive photos, including the one to the left. It is clearly the same photo used in the current campaign, only with a different - though still factory-ish - background. The sepia toned photo even further adds to the whole historic importance of the piece. Using full color as they chose, does actually add a certain "modern" connection. The story is, unfortunately, as resonant in the 21st century as it was when these events happened more than a century ago.