Well, it looks like the 2024-2025 Broadway season will be close to as plentiful as last season, show logo wise. And readers, you know how I love me some show art! Here we go!
2024 - 2025 Broadway Musical Logos:
Once Upon a Mattress
Despite this show being a popular title with decades of productions worldwide, I know very little about the show aside from its being based on The Princess and the Pea, and it originally starred Carol Burnett. Now, from its revival at Encores!, it returns to Broadway in a slightly more elevated production starring Sutton Foster and a host of Broadway favorites. Does the artwork for the show work? Will it entice ticket and merch sales?Already, there are a few iterations of the show art, not including the Encores version, which clearly has influenced the Broadway version. First, let's look at the color pallet.
With bright yellow as its primary hue, it is certainly eye-catching, which is half the battle when you are trying to be noticed in the visual cacophony of the theater district. Add to that a variety of cheerful colors in mismatched patterns, and you can tell without even knowing the title that this will be fun.
Now, add the title, again a colorful mismatch of fonts. Though here, the title isn't against a yellow background, the purple - a brighter, "royal" shade - keeps up the suggestion that it is a fun show. I don't think any two letters in this title are the same font, and no two are really even justified in the same way - still easy to read, but in a silly way. It is hard to make something like this work, but here, it really does.
Next, let's look at the imagery of the key art.
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As I said before, there are several versions of the whole logo out there; variations of the same idea. Above are the two most complete I've found. Overall, I prefer the yellow background (a big thing to me, as yellow is not a favorite color of mine), though I prefer the full credits version on the left, not really because of the credits themselves. Very few people outside of serious theater people will know much about any of the names, except Sutton Foster. But I like that version because there are more "mattresses," which makes it even more fun to me. One thing I love about both is how the "in" is in a pea, buried between the layers! Clever and smart - tell me the story without naming the story.
Finally, there's the image of the star - highly stylized but recognizable none the less. Jester-like patterned pajamas tie into the mattresses, while the frilly cuffs hint at a silly nod to royalty. Her facial expression and tilted crown tell us that this is one unique princess. Reluctant, maybe. Unconventional, definitely.
This logo has done its work to sell at least two tickets - Mike and I will be seeing the show next month!
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