2024 - 2025 Broadway Musical Logos: A Wonderful World

Nearly every season in recent memory seems to include either a jukebox musical or a bio-musical (or both in the same season). Right now, Broadway is hosting two bio-musicals: Tammy Faye, with an original Elton John score, and A Wonderful World: The Louis Armstrong Musical, featuring songs made famous by the titular jazz legend. How either one ultimately fares remains to be seen, but will their show art and ad campaigns help them separate themselves from the rest of the crowded season? 

2024 - 2025 Broadway Musical Logos:

A Wonderful World

You know how certain songs can instantly flood you with emotion? Well, for me, "A Wonderful World" is such a song. I hear the optimism in the lyrics, and the floodgates open. I become a mess, and I'm pretty sure I'm not the only one who has that reaction. To that end, I think they chose the perfect title. It is immediately identifiable with the subject, and likely triggers an emotional response.

The Jazz Age simple font immediately calls to mind the kind of old school neon signs that regularly hung outside the clubs, dance halls and bars in that era. The clean lettering in a vibrant red and striking blue against a dark background are eye-catching, while the slight variations in the letter styling force you to read and pay attention to the words, which is always a positive with show art.

The central image of the show's key art is an arty representation of the joyous vibe of "Satchmo" himself. His head is thrown back in a laugh frozen in time, with his signature toothy grin, tuxedo and, of course, his beloved trumpet. The reds and golds are warm and elegant - reverential. This seems only fitting for one of the greatest musicians that ever lived.

So far, this is probably my favorite logo of the season. If the show art is any indication, this latest bio-musical looks like it could be a hit.

Grade: A+