2024 - 2025 Broadway Musical Logos:
Redwood
It's kind of refreshing to see a show logo that knows exactly what it is selling, and does so in a simple and eye-catching way. Whether you are walking in the theater district and are rushing by 41st Street, or you actually have a minute or two to stop and look at it, the show art for Redwood clearly sells the show and gives Broadway fans something to chew on.
The composite piece is striking in terms of its wording and font choices. The large yellow sans serif font is bold, both in its presentation and size. Against a dark brown background the title certainly sticks out. What is also ingenious is the additional detail in a small version of the font. In white, it draws the eye, but doesn't detract from the important information. Announcing a Tony-winner is almost always a great tactic, especially when your star is the most familiar thing about the piece. Also, the "RETURNS to BROADWAY" sounds exciting, and adds to the idea that this is an EVENT, even if you probably know nothing about the show itself. As commonplace as it is, adding "a new musical" under the title, as the title itself doesn't necessarily sound like a musical.
One last thing that I love about the font style, and again, you need to look closer to notice, is the wood grain detailing. Perfect for a show named for a tree, but subtle enough so as not to be too on the nose. With the redwood bark of the giant trees stretching beyond the constraints of the logo. one gets the sense of the bigness of the whole thing.
Then there's the smartest image of the whole thing is the image of the star herself. The picture is flattering - she looks great - but also shows a maturity. She is back at the Nederlander all grown up and in a new character. Looking up with a serious, contemplative look, is this woman looking to Heaven, looking up to the future, or some other thing. It makes one wonder what mysteries are among the leaves and branches of those giant natural beauties... I have to admit the vertical version is more appealing to me; the trees are more impressive, and really puts into perspective how small we are against the enormity of nature.
I was on the fence about this show, and now I am really looking forward to it. This logo really sells the show.
Grade: A+
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