Through the years, Broadway has had its share of comics come to life as musical theater stars. There's been a musical Charlie Brown, a Superman, a Spider-Man. And there's been a SpongeBob show, a Lil' Abner, a Doonesbury, and of course, the most famous and successful of them all, a Little Orphan Annie. Now, Broadway is getting ready to welcome a new comic heroine, 1930s superstar, Betty Boop. Is her show art worthy of her stature?
2024 - 2025 Broadway Musical Logos:
Boop! The Musical
Let's start with the color scheme, often the first thing that draws the eye and begins engagement for potential ticket buyers. Boop! hits all the buttons with a bright white background - a literal blank slate - while simple black lines and bold red dominate the space making it impossible not to notice it all. On a deeper level, the color palette thematically mirrors both the character and the content of the show. Betty is known as a black and white movie star and technicolor icon in a red flapper dress. The musical Boop! tells the story of Betty, trapped in a black and white world and in search of the colorful world of her dreams.
The title is larger than life (just like the title character) and in a bold, fun, all-caps style. The font in red, with a thin white inlay, is a simple sans-serif style. Crooked and overlapping, the letters convey a silliness and that jaunty exclamation mark just adds to the excitement.
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But for me, it's the primary image that really makes this logo truly excellent. At the center, we have Betty herself right in the center of the action, and it really tells the story. At the top we have traditional Betty Boop - simple flapper curls, earrings and bracelet - in black and white, winking at us and blowing a kiss with those bright red Clara Bow lips. At the bottom, we have "real life" Betty - hour glass figure, high heels and long legs, and impossibly high heels - in full, sparkly color. And the perfect detail to wrap it up nicely - her shadow in the shape of the iconic cartoon.
If I didn't already want to see this, this key art would make me want to buy a ticket!
Grade: A+
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