2024 - 2025 Broadway Musical Logos: Real Women Have Curves

The busy spring of each Broadway season seems especially so this year. Today, we continue with our examination of each musical logo with a pair that have quite a bit in common, yet are unique. Monday, we looked at the one that is already open; today, we will take a deeper dive into the one still new to previews.

2024 - 2025 Broadway Musical Logos: 

Real Women Have Curves

Now in previews, Real Women Have Curves has a lot in common with Buena Vista Social Club. Like the latter work, Real Women is based on an acclaimed prior work - in this case, a successful play and movie. A story of triumph over circumstance and the power of family, Mexican-American culture takes the stage in a funny, heartfelt new musical. How well does the show's artwork reflect that, and will it sell the show to Broadway fans and long-term tourists alike?

The logo is a vibrant blend of colors that both appropriately call the culture of the show to mind while being eye-catching at the same time. The vibrant red background is certainly eye-catching, but for my money, the floral pattern is the biggest hit here. It makes me want to look closer at the whole thing - a definite plus in terms of advertising. The red is also a perfect background for the bright orange-yellow of the title, the white of the tagline, and the bright purple highlights each letter. The font, bold but simple, seems vaguely hand drawn, giving the feel of something homemade, rustic. Traditional.

The show art is completed with the central image of an Latina woman in a dress made of the same floral print that shows off her feminine curves. From what we can see of her, this is a confident woman, whose parted lips and hands on her hips dare you not to give her your full attention. A second iteration of the logo features original cast members, similarly garbed and full of strength, attitude and warmth. And, they do, in fact, have a variety of curves - nice to see. I suspect as the show goes on we will see more of this kind of advertising, as it speaks directly to not only its target demographic, but to a larger potential audience. And that makes this a successful logo.

Grade: A+