>>>>Back to the Future: The Musical<<<<
The Back to the Future logo is nearly as iconic as the film it comes from. So, it's a smart move to keep it mostly as is - the only variation being a necessary addition of "The Musical." That distinction is an important one when using a film logo, so that crowds of theater fans, fans of the film, and various tourists will enter the Winter Garden Theatre prepared for live people telling this tale through song and dance.
I haven't seen it yet, aside from production stills and a few short videos (that ad that has Casey Likes entering the deLorean as his character from Almost Famous, and emerging in full Marty McFly mode is genius!). But from all of that, it is easy to glean that the musical is a lot like the film on which it is based. This show art codifies that the film you love will likely also earn your love as a musical. And Broadway stars as recognizable beloved characters (Likes and Roger Bart as Marty and Doc Brown) also pull the theater crowd.
Personally, the minute I see it, it takes me back to my late teens - the mid-80's were a blast. I am flooded with memories of seeing it in a packed movie theater, several times. Then waiting for those agonizing months waiting for it to come out on video or cable. It was torture, but looking back on it, there's a lot to be said for not having nearly instant gratification like we have these days.
I suspect that nostalgia is exactly what the production is hoping will draw lots of people from my generation, and that we will bring our kids and (gulp!) grand kids. Of course, I understand that BTTF is like The Wizard of Oz and other classic popular films. Generations now love this film.
I, for one, am excited to see it. You'll probably see me in a show shirt with this logo soon.