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Friday, June 7, 2013

The 2013 Tony Awards: The Nominees for Best Play on TV

And now, the final look at the TV commercials vying for your theatre-going dollars: the Best Play Nominees! As with the Best Play Revival ads (HERE), the ads are limited to around 16 seconds each, as opposed to Best Musical Revival ads (HERE and HERE) and Best Musical ads (HERE and HERE).

NOTE: I couldn't find an ad for The Testament of Mary.

Vanya and Sonia and Masha and Spike




  • As terrific as the play it is advertising...
  • The stars we love by first names, just like the title...
  • A big joke about the long, easily mis-pronounced title...
  • The Tony nominations...
  • The scenes capture the zany fun...
  • Ending with a friendly, family-like argument, like much of the play itself...and a great punchline!


The Assembled Parties




  • A somewhat cryptic title is sort of explained,but more importantly, the voice, a commanding female voice, tells us what it is all about in very relatable terms...
  • The visual tell us place - Upper East Side - and the relationship between the three main characters...
  • The voice over reminds us of the acclaimeed members of the cast, award winners and nominees, all...
  • Clearly aimed at the "ladies who lunch," and it is working, apparently... an extension and a nice Tony nomnations haul...


Lucky Guy






  • The sentimental favorite of the season, it is interesting that the ad, much like the play's subject, is strictly by the facts... a smart move given that the female theatregoer is a shoo-in for sales, so why not get the men to show up, too?
  • For the guys, Everyman Tom Hanks, a gritty New York setting and a gruff voiceover...
  • For the gals, Pretend Lover Tom Hanks, the lovable and late writer of two Hanks ladies films, You've Got Mail and Sleepless in Seattle, Nora Ephron...
  • For the unimpressed theatre snob... George C. Wolfe is directing...


Clearly, the no nonsense approach works... it is a hot ticket, making scads of money, and has been extended.  Can the film version be far behind?

Jeff
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