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Friday, May 10, 2013

The 2013 Tony Awards: Best Musical Nominees on TV (Part I)

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As we have for the past few seasons, let's take a look at the television commercials for the Tony Award nominees.  Today is a brief look at Best Musical nominees Bring It On and Kinky Boots.

Bring It On: The Musical



  • Slick, fast-paced and exciting, much like the actual performance.
  • Modern music from the score in the background.
  • Visuals should draw in fans of the film: two teams, one "suburban," the other "urban"; competitive cheerleading; modern dance moves.
  • Has the feel of the familiar, but the urgency and vibe of the most modern trends.

The commercial represents everything the show was.  It was my favorite new musical designed to be fun and nothing more.

Kinky Boots



  • The first, so far, of the Tony nominated shows to capitalize on its nominations.
  • Emphasizes traditional Broadway musical qualities: big dance numbers, funny physical comedy, leggy show girls in glitzy costumes.
  • Manages to tell the main story: those flashy red "kinky boots," factory workers coming together, some boxing, and pretty girls to the rescue.
  • Manages to cross cut fast enough that you might just miss the drag queens.  Of course, the "gay thing" is so much less an issue than ever before.  Why emphasize the old-fashioned, nearly quaint aspects of the show?
  • Ends with the one thing no one can argue - it is the most Tony nominated show of the season.


This commercial confirms what I thought about the show itself: flashy and fun, with a kick ass score, but also nothing new and almost behind the times.

Jeff
4.248

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