Wednesday, October 23, 2019

LOGOS: Tina: The Tina Turner Musical

Sometimes simple is best. Simply the best, you might say. If you are a Tina Turner fan, you might have giggled at that last sentence. But it remains true. Simple can also be elegant, and the logo for the Broadway musical about her life, Tina: The Tina Turner Musical, is both simple and elegant. And classy, just like Ms. Turner.

Why this works is why its neighbor across 46th Street has a logo that works. Gold and black are eye-catching. In Hamilton's case the gold is the primary color - burnished and colonial. In Tina's case, the gold is the accent color - glittering and show-bizzy. Given their relative subject matters, they are perfect. That they compliment each other across the street is a wonderful bonus. (Tootsie might want jump on that bandwagon. Just saying.)

Simple fonts and iconic single images work well together, too. All of the best Broadway logos - best meaning recognizable and popular have both. Look at Cats, The Phantom of the Opera, Les Miserables, Hamilton, Mamma Mia!, A Chorus Line... Add in a world famous face like that of Tina Turner, and, as far as this show goes, they have a winning logo.

Call me a hypocrite, but I'm glad they haven't (yet, at least) stooped to using her song titles as part of the ad campaign or logo. I think that would somehow cheapen it all. Leave that to critics and t-shirt designers.

If the show works as well as the logo, the Lunt-Fontanne Theatre won't be looking for a new tenant any time soon. We shall see.

Grade: A+


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