HERE'S WHAT'S NEW ON THE SITE:

CLICK/TAP THE TABS ABOVE TO ACCESS OUR ARCHIVE OF SHOW AND MEDIA REVIEWS, AS WELL AS FEATURES LIKE MR. AND MS. BROADWAY, STANDING @ ZERO AND ONE THAT GOT AWAY. COLLECTORS WILL BE INTERESTED IN OUR LIGHTS OF BROADWAY CARDS AND PLAYBILLS FOR SALE!

COMING UP ON BROADWAY: SIX - Opens Company - Previews Diana - Previews The Lehman Trilogy - Previews Mrs. Doubtfire - Previews Sing Street - Previews The Minutes - Previews MJ: The Musical - Previews 3.8.21 Plaza Suite - Previews 3.19.21 American Buffalo - Previews 3.22.21 Take Me Out - Previews 3.22.21 The Music Man - Previews 4.7.21 1776 - Spring 2021 Caroline, or Change - Spring 2021 Flying Over Sunset - Spring 2021 Our Town - Spring 2021 Birthday Candles - Fall 2021

COMING UP THIS WEEK: 7/6: The 2020 (Might Have Been) Tony Awards WINNERS ANNOUNCED! - 7/7: Best of the Decade: Design Elements: Lighting - 7/8: Standing @ Zero - July 2020 - 7/9: Best of the Decade: Design Elements: Costumes - 7/10: The Broadway Games of the Week

Contact us: jkstheatrescene@yahoo.com (Email); @jkstheatrescene (Twitter); jkstheatrescene (Instagram)

Wednesday, October 23, 2019

LOGOS: Tina: The Tina Turner Musical

Sometimes simple is best. Simply the best, you might say. If you are a Tina Turner fan, you might have giggled at that last sentence. But it remains true. Simple can also be elegant, and the logo for the Broadway musical about her life, Tina: The Tina Turner Musical, is both simple and elegant. And classy, just like Ms. Turner.

Why this works is why its neighbor across 46th Street has a logo that works. Gold and black are eye-catching. In Hamilton's case the gold is the primary color - burnished and colonial. In Tina's case, the gold is the accent color - glittering and show-bizzy. Given their relative subject matters, they are perfect. That they compliment each other across the street is a wonderful bonus. (Tootsie might want jump on that bandwagon. Just saying.)


Simple fonts and iconic single images work well together, too. All of the best Broadway logos - best meaning recognizable and popular have both. Look at Cats, The Phantom of the Opera, Les Miserables, Hamilton, Mamma Mia!, A Chorus Line... Add in a world famous face like that of Tina Turner, and, as far as this show goes, they have a winning logo.


Call me a hypocrite, but I'm glad they haven't (yet, at least) stooped to using her song titles as part of the ad campaign or logo. I think that would somehow cheapen it all. Leave that to critics and t-shirt designers.

If the show works as well as the logo, the Lunt-Fontanne Theatre won't be looking for a new tenant any time soon. We shall see.

Grade: A+

#2193

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...