Alanis Morissette's album is the basis of Jagged Little Pill, I'm pretty sure that honesty will be brutal. This is just one major aspect of this logo that I love. In short, the logo is pretty brilliant.
In terms of eye-catching advertising, this logo is aces. A vibrant light blue background behind a practically ember-glowing orange hand certainly grabs one's attention. And, depending on which iteration of the logo you are looking at, the hand has either the title of the show or other lyrics written on it, as if done in haste by sharpie. Edgy and interesting.
And just to confirm it all for fans of the album, the title and tagline are in that same typewriter font found on the cover of Ms. Morissette's magnum opus. Speaking of the tagline - "Our New Musical" - I love the play on the traditional "a new musical." But even more so, I like the implication. "Our" implies a community, a family. Well, I haven't seen the show yet, but I do know that Pill is about a family. And "our" also implies the inclusion of everyone - the audience, the world. We are all one family, perhaps.
The final element of the logo that impresses me is the halo of lyrics from the album behind the open hand. Not only does it signal for fans what is included, but they are also carefully selected so as to provoke thought. They are hitting you with themes and ideas before you even enter the building.
Is this the next step in the evolution of the jukebox musical? I'll let you know after I see it, but this logo certainly has me open to the possibility.
HERE'S WHAT'S NEW ON THE SITE:
CLICK/TAP THE TABS ABOVE TO ACCESS OUR ARCHIVE OF SHOW AND MEDIA REVIEWS, AS WELL AS FEATURES LIKE BROADWAY WHO'S WHO AND ONE THAT GOT AWAY. COLLECTORS WILL BE INTERESTED IN OUR LIGHTS OF BROADWAY CARDS AND PLAYBILLS FOR SALE!
COMING UP ON BROADWAY: SIX - Opens Company - Previews Diana - Previews The Lehman Trilogy - Previews Mrs. Doubtfire - Previews The Minutes - Previews MJ: The Musical - Previews 9.21 Plaza Suite - Previews TBA American Buffalo - Previews TBA Take Me Out - Previews 3.22.21 The Music Man - Previews 12.20.21 1776 - Previews TBA Caroline, or Change -Previews TBA Flying Over Sunset - Fall 2021 Our Town - TBA Birthday Candles - Fall 2021 Sing Street - Winter 2021
COMING UP THIS WEEK: 1/18: 2000s Broadway Musical Logo Madness! The Sweet 16! - 1/19: This Week in Broadway History - 1/20: Broadway Who's Who: Dick Van Dyke - 1/21: Broadway Collectors - 1/22: Broadway Game!
Contact us: email@example.com (Email); @jkstheatrescene (Twitter); jkstheatrescene (Instagram)
NEW!! WE HAVE 2020 SERIES CARDS, PLUS WE'VE ADDED MORE 2019 & Megamix LIGHTS OF BROADWAY CARDS FOR SALE OR TRADE!
NEW! DOZENS OF PLAYBILLS ADDED FOR SALE!