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BROADWAY RETURNS: Come From Away - Resumes 9.21.21 Moulin Rouge! - Resumes 9.24.21 THE 74TH TONY AWARDS - 9.26.21 Aladdin - Resumes 9.28.21 To Kill a Mockingbird - Resumes 10.5.21 Tina - Resumes 10.8.21 Girl From the North Country - Resumes 10.13.21 Ain't Too Proud - Resumes 10.16.21 Jagged Little Pill - Resumes 10.21.21 The Phantom of the Opera - Resumes 10.22.21 The Book of Mormon - Resumes 11.5.21 Harry Potter and the Cursed Child - Resumes 11.12.21 Dear Evan Hansen - Resumes 12.11.21 Beetlejuice - Resumes 4.8.22

NEW ON BROADWAY: Lackawanna Blues - Opens 9.28.21 SIX - Opens 10.7.21 Freestyle Love Supreme - Opens 10.7.21 Chicken & Biscuits - Previews 9.23.21 Opens 10.10.21 Is This a Room - Previews 9.24.21 Opens 10.11.21 The Lehman Trilogy - Previews 9.25.21 Opens 10.12.21 Dana H. - Previews 10.1.21 Opens 10.17.21 Thoughts of a Colored Man - Previews 10.1.21 Caroline, or Change -Previews 10.8.21 Opens 10.27.21 Trouble in Mind - Previews 10.8.21 Opens 10.27.21 Diana - Previews 11.1.21 Opens 11.17.21 Trouble in Mind - Previews 10.29.21 Opens 11.18.21 Clyde's - Previews 11.3.21 Opens 11.22.21 Mrs. Doubtfire - Previews 10.21.21 Opens 12.5.21 Flying Over Sunset - Previews 11.11.21 Opens 12.13.21 Company - Previews 11.15.21 Opens 12.9.21 Skeleton Crew - Previews 12.21.21 Opens 1.12.22 MJ: The Musical - Previews 12.6.21 Opens 2.1.22 The Music Man - Previews 12.20.21 Opens 2.10.22 Paradise Square - Previews 2.22.22 Opens 3.20.22 Take Me Out - Previews 3.9.22 Opens 4.4.22 Birthday Candles - Previews 3.18.22 Opens 4.10.22 The Minutes - TBA Plaza Suite - Previews 2.25.22 Opens 3.28.22 American Buffalo - TBA 1776 - TBA Sing Street - TBA Our Town - TBA

COMING UP THIS WEEK: Broadway Musical Revival Logos Tournament: THE CHAMPIONSHIP! - Performers We Can't Wait to See More Of - Broadway in a Box: Fiddler on the Roof - One That Got Away: Neil Simon's Rumors - Broadway Games!

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Tuesday, May 31, 2011

YouTube on Broadway: 2011 Tony Nominees, Part III

So far, in this series, I've looked at the ads for the four nominees for Best Musical 2011.  (click on "The Tony Awards" tab at the top for links to all awards-related articles.)

Today, I'll take a look at the two current ads for the Musical Revival nominees.

Anything Goes



Actually, this commercial reminds me of Sutton Foster's critically-acclaimed performance in the show.  (And I know I am in the minority here when I say this)  It, like she, is technical perfection.  All the right notes are hit: all of the stars are shown, the famous title song plays in the background, its Tony nominations (at least the major ones are listed, though you might notice how Adam Godley is not named, and just about every dance step in the show is shown.  It makes the show look like a cavalcade of glamorous costumes and a song and dance extravaganza, and they tell us it is "musical comedy joy" so it must be funny, though nothing they show looks particularly amusing, and the last montage of kissing couples certainly ups the romantic factor.  Quotes, flashy cuts and cross-cuts, a tell-all voice over and a famous title tune converge successfully to make those of a certain age want to grab for the phone and snatch up whatever tickets are left.  It is a great commercial.  Technically perfect, content-savvy, and slick.  Very slick.  Just like Ms. Foster.  Doesn't honest emotion sell a show anymore?  Commercial: A

How to Succeed in Business Without Really Trying



It is interesting to note that the ad for this show has not changed since the Tony Award nominations were announced.  I think it is smart, even though 8 nominations is important and noteworthy, since its main attraction was not nominated.  Why add insult to injury?  Of course, there hasn't been much "injury."  In fact, their numbers have gone up, both in gross and attendance since the nominations were announced.  People, by and large, don't seem to care about awards, so long as the reason they want to see the show stays in it.

As far as the ad goes, I "reviewed" it earlier this year, and had this to say about it: "You sure get a lot in this 30 seconds! And it will likely sell tickets, especially to those who are marginal fans of the Harry Potter films, who wanted to wait and see if Daniel Radcliffe could actually sing and dance. Well, the very first quote/voice over tells us that he is a "musical comedy superstar." And who wouldn't believe that? Clip after clip shows him doing just that - singing and dancing. And if that won't sell tickets alone or makes you still unsure, the quotes/voice overs tell us that the songs are "classic, bright and funny" and the dancing is some of the best on Broadway. The ad also succeeds because it is fast paced, shows a lot of scenes - hot guys in suits dancing (gay men, check), pretty girls in costumes that "they just don't make anymore" (wives who love musical theatre, check).   And it also succeeds by what it doesn't mention: a. the Harry Potter films. Seeing Daniel live is the prize; let's not remind folks that this is a decidedly un-Hogwarts show; b. that while critics loved his performance, his voice isn't going to get him to Carnegie Hall any time soon, so you never hear him singing; c. the husbands of the aforementioned "wives who love musical theatre" might just go along because cool funny man John Larroquette is in it, and he carries golf clubs and footballs..."  Commercial: A+


Coming soon:  The ads for Best Play nominees!

Comments?  Leave one here, email me at jkstheatrescene@yahoo.com or Tweet me!
Jeff
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