Broadway Box Office: Week #18; 09.24 - 09.30.12

Broadway Box Office
Week #18 of the 2012 - 2013 Season

September 24 - 30; 22 Productions

This week was pretty much the opposite as the previous week - only two shows posted losses in attendance (Rock of Ages and Wicked), both less than 1 percent, and only 4 shows posted losses in grosses (Chicago, Cyrano de Bergerac, An Enemy of the People and Grace).  It should be noted that three of those shows are in previews, and are comping tickets for press, which could be the reason all three posted gains in attendance, but not box office.  (Of course, discounting probably plays into it as well.)  The week's lone new starter, Who's Afraid of Virginia Woolf? started out decently enough, with just over 85% capacity, but only 39% of it gross potential met.  In this case, I know that the first preview was heavily comped with tickets made available to bloggers and other social media writers.  But the biggest news has to be Bring It On, which posted a respectable gain of $113K, and a whopping 12.8% jump in attendance.  Way to go, girls!  And new musical Chaplin also gained a nice 8.3% in attendance, and a tidy $54K in grosses.  Up is better than down, right?

To see how this chart is calculated, click the "Box Office" tab at the top of the page.

RANK THIS WEEK	SHOW TITLE	SHOW TYPE	THEATRE	RANK LAST WEEK	UP/ DOWN
1	The Book of Mormon	Musical	Eugene O'Neill	1	Same
2	Disney's The Lion King	Musical	Minskoff	2	Same
3	Once	Musical	Bernard B. Jacobs	4	+1
4	Jersey Boys	Musical	August Wilson	5	+1
5	Wicked	Musical	Gershwin	3	-2
6	Disney's Newsies	Musical	Nederlander	7	+1
7	Rock of Ages	Musical	Helen Hayes	6	-1
8	Nice Work If You Can Get It	Musical	Imperial	9	+1
9	Evita	Musical Revival	Marquis	10	+1
10 tie	Spider-Man: Turn Off the Dark	Musical	Foxwoods	11	+1
10 tie	The Phantom of the Opera	Musical	Majestic	13	+3
12 tie	War Horse	Play	Vivian Beaumont	14	+2
12 tie	Mamma Mia!	Musical	Winter Garden	15	+3
14	Chicago	Musical Revival	Ambassador	12	-2
15	Grace	PlayMusical	Cort	17	+2
16	Chaplin	Musical	Barrymore	18	+2
17 tie	Mary Poppins	Musical	New Amsterdam	19	+2
17 tie	Bring It On: The Musical	Musical	St. James	22	+5
19	Who's Afraid of Virginia Woolf?	Play Revival	Booth	New	New
20	An Enemy of the People	Play Revival	Friedman	16	-4
21	Peter and the Starcatcher	Play	Brooks Atkinson	20	-1
22	Cyrano de Bergerac	Play Revival	American Airlines	21	-1

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Jeff

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