HERE'S WHAT'S NEW:

CHECK OUT THE TABS ABOVE FOR PREVIOUS ARTICLES, INCLUDING STANDING @ ZERO, ONE THAT GOT AWAY, #TBT, THE FRIDAY 5! CHECK IT OUT!
AND DON'T FORGET TO SCROLL DOWN THE WHOLE PAGE FOR LINKS TO FEATURED ARTICLES, REVIEWS, SHOW SITES, AND THEATER-RELATED STUFF!

COMING UP ON BROADWAY:
A Christmas Carol - Opens: 11.20.19 Jagged Little Pill - Opens: 12.5.19 A Soldier's Play - Previews: 12.27.19, Opens: 1.21.20 Grand Horizons - Previews: 12.20.19, Opens: 1.23.20 My Name is Lucy Barton - Previews: 1.6.20, Opens: 1.15.20 West Side Story - Previews: 12.10.19, Opens: 2.6.20 Girl From the North Country - Previews: 2.7.20, Opens: 3.5.20 Six - Previews: 2.13.20, Opens: 3.12.20 The Minutes - Previews: 2.25.20, Opens: 3.15.20 Company - Previews: 3.2.20, Opens: 3.22.20 Diana - Previews: 3.2.20, Opens: 3.26.20 The Lehman Trilogy - Previews: 3.7.20, Opens: 3.31.20 Caroline, or Change - Previews: 3.13.20, Opens: 4.4.20 Mrs. Doubtfire - Previews 3.9.20, Opens 4.5.20 Who's Afraid of Virginia Woolf? - Previews: 3.3.20, Opens: 4.9.20 Plaza Suite - Previews: 3.13.20, Opens: 4.13.20 American Buffalo - Previews: 3.24.20, Opens: 4.14.20 Flying Over Sunset - Previews: 3.12.20, Opens: 4.16.20 Birthday Candles - Previews: 4.2.20, Opens: 4.21.20 How I Learned To Drive - Previews: 3.27.20, Opens: 4.22.20 Take Me Out - Previews: 3.31.20, Opens: 4.23.20 Tony Awards Cut Off - 4.23.20 Tony Awards Nominations - 4.28.20 Tony Awards - 6.7.20 MJ: The Musical - Previews: 7.6.20, Opens: 8.13.20

COMING UP ON THE SITE: 11/18: Broadway Heat: Jagged Little Pill Edition: The Finals! - 11/19: One That Got Away: The Rink - 11/20: Opinion: West Side Story - 11/21: #TBT: Broadway Cast Recording: Kiss of the Spider Woman - 11/22: The Friday 5 Quiz

CONTACT US: (Email) jkstheatrescene@yahoo.com (Twitter) @jkstheatrescene (Instagram) jkstheatrescene

Monday, August 12, 2019

LOGOS: Beetlejuice

There are many things to enjoy about Beetlejuice, and the show's logo is one of them. This is especially true when it is used in conjunction with other aspects of its advertising.



It's primary feature is the black and white stripes resembling the title character's jacket, so it is appropriate. But does it work? Yes. It quickly draws your eye to it no matter what iteration you are seeing. The poster is especially appropriate in conveying the character, with its tie and lapels. I also love that his costume looks a lot like an old-time prison uniform - after all, Beetlejuice feels that he is a prisoner.


The font/typeface used for the title is terrific. It screams "netherworld!" doesn't it? I also love the squiggly-spooky lettering of the tagline. That tagline, by the way, is genius in its clever homage to the plot (and movie) and its funny send up of the now ubiquitous "the musical" found on almost all show logos. It is also the perfect deathly shade of green. So are those fun creepy crawly beetles, which have even over run the Playbill banner!


The logo looks fantastic on the outside of the Winter Garden Theatre, too. But I have to say that my favorite version of all is the new Times Square billboard, which merges the logo with funny catch phrases, reviews and character photos. It works three-fold: the logo catches your eye, the characters are recognizable if you know the film, but also convey what you are getting into if you don't know the film, and the pun-ny catchphrases make you laugh. The endorphin rush should make you follow the arrows right to the box office!

Grade: A+

#2141

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