|Hugh Jackman as Jean Valjean|
Fast forward to just over a quarter of a century later to yesterday. Finally. It. Opened. The film version of the musical finally opened. (I still refuse to refer to the show as "the world's longest-running musical." That would be The Fantasticks, which ran just under 42 years.)
|Note the date...|
Then came the waves.
First wave: "Exclusive movie stills!" Except I thought exclusive meant one place got them first and for awhile. Apparently, that now means morning talk shows and every theatre website on the Internet.
Second wave: The first movie trailer: 30 seconds of hyperbole with the famous show logo being "inked" onto the screen. Plus the first of MANY coming soon banner ads on every site I seem to visit (I hate that Google Chrome tracks me and puts the ads on the screen that they think I want to see...).
|Romance: Samantha Barks and Eddie Redmayne|
|Machismo: Eddie Redmayne and Aaron Tveit (center)|
Media Blitz: One of more than a dozen "Official Movie Trailers"
And like a tsunami after an 8.5 earthquake, wave five: "Exclusive Scenes from Les Miserables." At least this gave the appearance of exclusivity, as different networks and different sites got different scenes (at first). Truth be told, if we pieced together everything they've released, we probably already have access to the entire film save for the closing credits...
Bravo to the PR people. You know how successful the campaign was? On our annual Christmas call, my father asked me, "So, are you going to see that "Miserable" picture with that girl from The Devil Wears Prada? Who does she think she is? Meryl Streep?" Don't judge him too harshly. He saw that movie because he thought it would give us something to talk about. I doubt he will be adding his $10 to the grosses of this film, though. But at least he knows about it.
Now that it is open, maybe we can stop talking about Les Miserables.
(Look for the number 1 theatre story of 2012 on New Year's Day!)