The stage version combines heightened theatricality, song and dance, and the cast interacting with filmed elements. The story about a deeply passionate but forbidden love, is described as "sexy," "beautifully romantic," and "stunning theatricality." I hope to see the show soon...
Anyway, let's take a look at the show's previous logo, before discussing the current promotional art for the Roandabout Theatre Company.
This version of the logo is wonderful in its simplicity, and relies very little on a patron's prior knowledge of the film or play upon which this show is based. But it speaks volumes. The silhouettes of a woman and a man, small and apart certainly suggests that the two are apart for whatever reason - apart and alone. That loneliness is likely a painful side to any romance that is not supposed to be. Ah, but that their shadows, long and dark converge into the silhouette of an embracing couple speaks to the fact that the pair do connect and let their passions flow. There is also a masculinity and urgency about the typography of the word "BRIEF" in all caps, just as there is a definite femininity about the cursive style of the word "Encounter." Together it suggests a raw passion and a sweet romance. Notice the title does not refer to the relationship as an affair.
Knowing what I know about the way the show is staged informs my assessment of the current Broadway logo, which I think is compelling, visually interesting and very much in keeping with the play patrons will see. Of course, not having seen the show myself, yet, some of this is supposition on my part. And since a show's logo is designed to generate new ticket sales, my point of view here is appropriate. (I have not seen the film on which it is based, though I have seen some short clips from it.)
First of all, the way the title is printed is very telling. Now, both words are are in that sharp, all caps font that suggests to me a definite masculinity and the lettering reminds me some how of something darker, a tinge sinister... almost "spy" like... clandestine. And one as to assume that a story about forbidden love, an encounter, must be clandestine in nature.

When I eventually see this work (I hope!), it will be interesting to see if the logo presented really matches the show being performed. Somehow, I think it most definitely does just that.
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Jeff
2.27
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