Overall, I'd have to say that the logo, like the TV commercials, are in truly keeping with the audience they are targeting - men who love football. And as such, the "message" of the logo is powerfully brief. And interesting enough to get just a little more than the 5 second glance a Broadway show logo might otherwise get from the same potential ticket buyer.
Start with football field green, a print style that is used on football jerseys, and a silhouette of a sports legend known for his "look," and a guy will pause. A closer, and still brief glance will verify that the figure is indeed Vince Lombardi, trademark hat, horn-rimmed glasses and overcoat all on display.
A further roll down the ad confirms that is Lombardi, as the title is spelled out in that jersey font, in between a crude (perhaps locker room chalkboard-ish) diagram of a football field. Let's appeal to national pride - is there anything more American than football? - and announce that this is *A New American Play*, important enough to be "ON BROADWAY." "hmm," he is thinking, "my wife loves a Broadway show. I wonder if she'd go for a show that I'd want to see?"
A quick, and closer look at the whole ad verifies at the very top, "Life is More Than Just a Game." Oh, yes, sir, she might just want to go... after all, she watches each game with me at home and looks interested...
Oh, yes, this ad/logo works very well. I should note, too, that the larger ads in the Times Square area and at the theatre all feature the producer's logo prominently, too. The all-familiar NFL logo, which endorses the ads like so much collector's memorabilia.
The Lombardi Company
This ad works on me, too. I really want to see this play. And I am not a football fan. At all. But I am a fan of interesting people and of the cast. And Vince Lombardi, Dan Lauria, Judith Light and Company are all very interesting folks.
Dan Lauria as Vince Lombardi
Finally, and I hope this is the case, should the play be a success, I can see future ads showing Lauria as Lombardi in a photograph. And to court the ladies, perhaps one with Ms. Light. Of course, a photo of the three Green Bay Packers/actors would appeal to a lot of people. My money is on that!