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BROADWAY RETURNS: Hadestown - Resumes 9.2.21 Chicago, The Lion King, Hamilton and Wicked - Resume 9.14.21 Come From Away - Resumes 9.21.21 Moulin Rouge! - Resumes 9.24.21 THE 74TH TONY AWARDS - 9.26.21 Aladdin - Resumes 9.28.21 To Kill a Mockingbird - Resumes 10.5.21 Tina - Resumes 10.8.21 Girl From the North Country - Resumes 10.13.21 Ain't Too Proud - Resumes 10.16.21 Jagged Little Pill - Resumes 10.21.21 The Phantom of the Opera - Resumes 10.22.21 The Book of Mormon - Resumes 11.5.21 Dear Evan Hansen - Resumes 12.11.21

NEW ON BROADWAY: Pass Over - Previews 8.4.21 Opens 9.12.21 SIX - Previews 9.17.21 Opens 10.7.21 Freestyle Love Supreme - Opens 10.7.21 The Lehman Trilogy - Previews 9.25.21 Opens 10.12.21 Thoughts of a Colored Man - Previews 10.1.21 Caroline, or Change -Previews 10.8.21 Opens 10.27.21 Trouble in Mind - Previews 10.8.21 Opens 10.27.21 Diana - Previews 11.1.21 Opens 11.17.21 Mrs. Doubtfire - Previews 10.21.21 Opens 12.5.21 Flying Over Sunset - Previews 11.4.21 Opens 12.6.21 Company - Previews 12.20.21 Opens 1.9.22 Skeleton Crew - Previews 12.21.21 Opens 1.12.22 MJ: The Musical - Previews 12.6.21 Opens 2.1.22 The Music Man - Previews 12.20.21 Opens 2.10.22 Paradise Square - Previews 2.22.22 Opens 3.20.22 Birthday Candles - Previews 3.18.22 Opens 4.10.22 The Minutes - TBA Plaza Suite - Previews TBA American Buffalo - TBA Take Me Out - TBA 1776 - TBA Sing Street - TBA Our Town - TBA

COMING UP THIS WEEK: 6/21: 1970s Broadway Musical Logo Madness! The Championship! - 6/22: This Week in Broadway History - 6/23: At This Performance - 6/24: One That Got Away - 6/25: Broadway Game!

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Wednesday, March 13, 2013

LOGOS: Hands on a Hardbody

Who'd have thought that a show logo that features a red pickup truck would be so closely associated with one of the greatest American musicals?  Not that it doesn't make sense, literally.  After all,  Hands on a Hardbody is about hopeful contestants vying for an all-American prize, just as A Chorus Line is about hopeful dancers vying for an American musical prize.  Both shows take us through the contest - the emotional and physical ups and downs - by way of meeting and getting to know each of the contestants.

Grade: A+

The logo definitely pays homage to the classic. Notice each of Hardbody's 10 characters in silhouetted poses with the titular truck, just like the dancers on the titular line.



Of course, the newer show is, let's say, more rugged.  And as the tag line reads "Made in America."  So what says "American" and "rugged" like a background covered with tire treads and a central star shape that looks like riveted metal.  And that same star is both patriotic AND symbolic of the show's locale, Texas.  With a bright yellow/burning orange prevailing color, the overall image is both eye-catching (a must in busy Times Square) and reminiscent of the hot, scorching sun the contestants must endure to win the prize.


The lettering of the title, all straight lines and chunky, are very masculine and rough edged, and look kind of home made, rather than precise and fancy.  And the tag lines - "A New Musical" and even more importantly, "Made In America" - are done in the stamp style of products marked "made in America."


In short, the logo does everything a logo should do: it tells the story, it explains the title, visually depicts the central themes and emotions, and it is eye-catching and visually interesting without being so crowded or vague so as to confuse.  It should make you pause and look closer.  Let's hope it translates into ticket sales.

Before you go, be sure to check out this week's "Face of the Future," Jon Rua!  HERE

Jeff
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