HERE'S WHAT'S NEW ON THE SITE:

CLICK/TAP THE TABS ABOVE TO ACCESS OUR ARCHIVE OF SHOW AND MEDIA REVIEWS, AS WELL AS FEATURES LIKE MR. AND MS. BROADWAY, STANDING @ ZERO AND ONE THAT GOT AWAY. COLLECTORS WILL BE INTERESTED IN OUR LIGHTS OF BROADWAY CARDS AND PLAYBILLS FOR SALE!

COMING UP ON BROADWAY: SIX - Opens Company - Previews Diana - Previews The Lehman Trilogy - Previews Mrs. Doubtfire - Previews The Minutes - Previews MJ: The Musical - Previews 9.21 Plaza Suite - Previews TBA American Buffalo - Previews TBA Take Me Out - Previews 3.22.21 The Music Man - Previews 12.20.21 1776 - Previews TBA Caroline, or Change -Previews TBA Flying Over Sunset - Fall 2021 Our Town - TBA Birthday Candles - Fall 2021 Sing Street -Winter 2021

COMING UP THIS WEEK: 10/26: 1990s Broadway Musical Logo Madness! The Big 32: Elton John Region - 10/27: Mr. Broadway October 2020 - 10/28: Musical of the Month: Hairspray: The Films - 10/29: Ms. Broadway October 2020 - 10/30: The Broadway Game of the Week

Contact us: jkstheatrescene@yahoo.com (Email); @jkstheatrescene (Twitter); jkstheatrescene (Instagram)

WE'VE ADDED MORE 2019 AND MEGAMIX LIGHTS OF BROADWAY CARDS FOR SALE OR TRADE!

Thursday, October 14, 2010

LOGOS: La Bete

Tonight, the London smash and Broadway revival of La Bete opens at the Music Box Theatre for a limited run.  Directed by Matthew Warchus and starring Tony winners David Hyde Pierce and Mark Rylance as well as British TV icon Joanna Lumley, the show looks like a comedic romp from its awesome preview video (click HERE to see it).  I thought I'd take a look at how the show's logo fits the show it is advertising.


There are really two logos, though closely related.  First is the icon: a white background with black and primary colors that form a face along with the title.  The image is clear... a clown of sorts, and likely an old time one, given the crown, not one of the Ringling Brothers type.  The style, "painted/smudged", suggests a hurried/harried application of the clown make up.  That frenzied feel certainly plays into the reputation of clever and frantic comedy that the work has.  By itself, it works, but may not be enough to entice viewers.

The other logo, that adorns the Playbill and show card, as well as the street level advertising at the theatre, really works, though.  Smartly, the image is of the three stars as we know them: Pierce and Lumley would certainly appeal to theatre goers who like to see their favorite TV stars, while Rylance and Pierce would appeal to theatre goers who like to see accomplished stage actors.  Smart move, especially considering that the last time the show played Broadway it was a massive flop.  The stars' cache lends itself toward verification that the play itself is a viable entertainment.


It is what they have added to the photographic image that creates a real sense about the play itself.  Using different parts of the original logo, they have "graffitied" the photo.  The idea of doodling over a serious picture at once conjures thoughts of whimsy, funny business, and even bad manners! 

Of course, it also works towards defining the stars' roles in the show at the same time.  A clown's nose has been added to Rylance's face, appropriately, as he plays a low-brow clown in the show.  Similarly, Lumley is given a crown, and she plays a princess.  And Pierce is given a fine moustache, befitting of a gentleman during a time period long ago; Pierce, fittingly, plays a classic dramatist, a gentleman if ever there was one.

The logo with the photo really has me even more interested in this highly theatrical outing.  I hope I can squeeze it in before it closes in January.

GRADE: A-

Comments?  Leave one here, email me at jkstheatrescene@yahoo.com, or Tweet me!
Jeff
2.44

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...