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BROADWAY RETURNS: Hadestown - Resumes 9.2.21 Chicago, The Lion King, Hamilton and Wicked - Resume 9.14.21 Come From Away - Resumes 9.21.21 Moulin Rouge! - Resumes 9.24.21 THE 74TH TONY AWARDS - 9.26.21 Aladdin - Resumes 9.28.21 To Kill a Mockingbird - Resumes 10.5.21 Tina - Resumes 10.8.21 Girl From the North Country - Resumes 10.13.21 Ain't Too Proud - Resumes 10.16.21 Jagged Little Pill - Resumes 10.21.21 The Phantom of the Opera - Resumes 10.22.21 The Book of Mormon - Resumes 11.5.21 Dear Evan Hansen - Resumes 12.11.21

NEW ON BROADWAY: Pass Over - Previews 8.4.21 Opens 9.12.21 SIX - Previews 9.17.21 Opens 10.7.21 Freestyle Love Supreme - Opens 10.7.21 The Lehman Trilogy - Previews 9.25.21 Opens 10.12.21 Thoughts of a Colored Man - Previews 10.1.21 Caroline, or Change -Previews 10.8.21 Opens 10.27.21 Trouble in Mind - Previews 10.8.21 Opens 10.27.21 Diana - Previews 11.1.21 Opens 11.17.21 Mrs. Doubtfire - Previews 10.21.21 Opens 12.5.21 Flying Over Sunset - Previews 11.4.21 Opens 12.6.21 Company - Previews 12.20.21 Opens 1.9.22 Skeleton Crew - Previews 12.21.21 Opens 1.12.22 MJ: The Musical - Previews 12.6.21 Opens 2.1.22 The Music Man - Previews 12.20.21 Opens 2.10.22 Paradise Square - Previews 2.22.22 Opens 3.20.22 Birthday Candles - Previews 3.18.22 Opens 4.10.22 The Minutes - TBA Plaza Suite - Previews TBA American Buffalo - TBA Take Me Out - TBA 1776 - TBA Sing Street - TBA Our Town - TBA

COMING UP THIS WEEK: 6/21: 1970s Broadway Musical Logo Madness! The Championship! - 6/22: This Week in Broadway History - 6/23: At This Performance - 6/24: One That Got Away - 6/25: Broadway Game!

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Saturday, October 17, 2009

What's in a Logo?: The Icons

Often times, the average theatergoer has only name recognition to go by when knowing about any given show, hence the plethora of musicals based on known titles of films, like Hairspray, Legally Blonde, etc. Sometimes they have even less to go on, like the logo on the window card or marquee. If it looks interesting, the show might be interesting, or so the thinking goes. Ad campaign people the world over pray that their visuals will draw people into those coveted and expensive seats.

One kind of logo - the icon logo - first serves to make a show instantly recognizable, then, if the luck is with it, the icon becomes a brand of its own and can sell a show by its mere presence. In the 80's and 90's such logos were very prevalent. Heck, my father, who's rather have his legs chewed off by a shark than admit he's seen a show (and liked it), could tell the name of each show below just by the logo and no words. Recognize them?









They are, of course, top to bottom: Cats, The Phantom of the Opera, Les Miserables and Miss Saigon.
(Logos are copyrighted by DeWynters and The Really Useful Company)
Have a favorite logo? Tell me about it! Send a comment.
Jeff

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