HERE'S WHAT'S NEW ON THE SITE:

CLICK/TAP THE TABS ABOVE TO ACCESS OUR ARCHIVE OF SHOW AND MEDIA REVIEWS, AS WELL AS FEATURES LIKE BROADWAY WHO'S WHO AND ONE THAT GOT AWAY. COLLECTORS WILL BE INTERESTED IN OUR LIGHTS OF BROADWAY CARDS AND PLAYBILLS FOR SALE!

COMING UP ON BROADWAY: SIX - Opens Company - Previews Diana - Previews The Lehman Trilogy - Previews Mrs. Doubtfire - Previews The Minutes - Previews MJ: The Musical - Previews 9.21 Plaza Suite - Previews TBA American Buffalo - Previews TBA Take Me Out - Previews 3.22.21 The Music Man - Previews 12.20.21 1776 - Previews TBA Caroline, or Change -Previews TBA Flying Over Sunset - Fall 2021 Birthday Candles - Fall 2021 Sing Street - Winter 2021 Our Town - TBA Thoughts of a Colored Man - TBA

COMING UP THIS WEEK: 3/8: 2010s Broadway Musical Logo Madness! The Big 32 (Part 1)! - 3/9: This Week in Broadway History - 3/10: "Hit Songs" From Broadway Misfires - 3/11: At This Theatre: The Barrymore - 3/12: Broadway Game!

Contact us: jkstheatrescene@yahoo.com (Email); @jkstheatrescene (Twitter); jkstheatrescene (Instagram)

Saturday, October 17, 2009

What's in a Logo?: The Icons

Often times, the average theatergoer has only name recognition to go by when knowing about any given show, hence the plethora of musicals based on known titles of films, like Hairspray, Legally Blonde, etc. Sometimes they have even less to go on, like the logo on the window card or marquee. If it looks interesting, the show might be interesting, or so the thinking goes. Ad campaign people the world over pray that their visuals will draw people into those coveted and expensive seats.

One kind of logo - the icon logo - first serves to make a show instantly recognizable, then, if the luck is with it, the icon becomes a brand of its own and can sell a show by its mere presence. In the 80's and 90's such logos were very prevalent. Heck, my father, who's rather have his legs chewed off by a shark than admit he's seen a show (and liked it), could tell the name of each show below just by the logo and no words. Recognize them?









They are, of course, top to bottom: Cats, The Phantom of the Opera, Les Miserables and Miss Saigon.
(Logos are copyrighted by DeWynters and The Really Useful Company)
Have a favorite logo? Tell me about it! Send a comment.
Jeff

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...