HERE'S WHAT'S NEW ON THE SITE:

CHECK OUT THE TABS ABOVE FOR PREVIOUS ARTICLES, INCLUDING STANDING @ ZERO, ONE THAT GOT AWAY, #TBT, THE FRIDAY 5! CHECK IT OUT!
AND DON'T FORGET TO SCROLL DOWN THE WHOLE PAGE FOR LINKS TO FEATURED ARTICLES, REVIEWS, SHOW SITES, AND THEATER-RELATED STUFF!

COMING UP ON BROADWAY:
Girl From the North Country - Opens: 3.5.20 Six - Opens: 3.12.20 The Minutes - Opens: 3.15.20 Hangmen - Previews: 2.28.20, Opens: 3.19.20 Company - Previews: 3.2.20, Opens: 3.22.20 Diana - Previews: 3.2.20, Opens: 3.26.20 The Lehman Trilogy - Previews: 3.7.20, Opens: 3.31.20 Caroline, or Change - Previews: 3.13.20, Opens: 4.4.20 Mrs. Doubtfire - Previews 3.9.20, Opens 4.5.20 Who's Afraid of Virginia Woolf? - Previews: 3.3.20, Opens: 4.9.20 Plaza Suite - Previews: 3.13.20, Opens: 4.13.20 American Buffalo - Previews: 3.24.20, Opens: 4.14.20 Flying Over Sunset - Previews: 3.12.20, Opens: 4.16.20 Sing Street - Previews: 3.26.20, Opens: 4.19.20 Birthday Candles - Previews: 4.2.20, Opens: 4.21.20 How I Learned To Drive - Previews: 3.27.20, Opens: 4.22.20 Take Me Out - Previews: 3.31.20, Opens: 4.23.20 Tony Awards Cut Off - 4.23.20 Tony Awards Nominations - 4.28.20 Tony Awards - 6.7.20 MJ: The Musical - Previews: 7.6.20, Opens: 8.13.20 American Utopia - Opens 9.18.20

THIS WEEK ON THE SITE: 2/24: Broadway Heat: Girl From the North Country Edition: The Finals - 2/25: LOGOS: Company - 2/26: One That Got Away: The Secret Garden - 2/27: Musical of the Month: Disney's Beauty and the Beast: The Cast Recording - 2/28: The Friday 5 Quiz

CONTACT US: (Email) jkstheatrescene@yahoo.com (Twitter) @jkstheatrescene (Instagram) jkstheatrescene

Saturday, October 17, 2009

What's in a Logo?: The Icons

Often times, the average theatergoer has only name recognition to go by when knowing about any given show, hence the plethora of musicals based on known titles of films, like Hairspray, Legally Blonde, etc. Sometimes they have even less to go on, like the logo on the window card or marquee. If it looks interesting, the show might be interesting, or so the thinking goes. Ad campaign people the world over pray that their visuals will draw people into those coveted and expensive seats.

One kind of logo - the icon logo - first serves to make a show instantly recognizable, then, if the luck is with it, the icon becomes a brand of its own and can sell a show by its mere presence. In the 80's and 90's such logos were very prevalent. Heck, my father, who's rather have his legs chewed off by a shark than admit he's seen a show (and liked it), could tell the name of each show below just by the logo and no words. Recognize them?









They are, of course, top to bottom: Cats, The Phantom of the Opera, Les Miserables and Miss Saigon.
(Logos are copyrighted by DeWynters and The Really Useful Company)
Have a favorite logo? Tell me about it! Send a comment.
Jeff

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